Duration: 18 Weeks • Tools: Sketch, Invision, Microsoft 365 • Team: 1 Design Strategist, 7 Eng
Our goal was to design and develop an OTT (over-the-top) product application that can be sold as customizable white label product to Indian news, media and entertainment houses. We started with immersive research to understand the needs of the consumers and base product decisions on it.
User Profile
User Behaviour
Product Vision
Feature Mapping
Broad level App Map
Discovery
Ease
Intelligence
Visual Elements Style Guide
Viacom18 India, an indian media conglomerate, was the 1st customer to use this product for their new platform – VOOT