Product • Interaction • User Experience • User Interface  
Work Experience
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Senior Product Designer  |  2 yrs  3 mos Dec 2022 - Present
Verkada, San Mateo, California
Currently designing features for Air Quality Sensors that enable edge based analytics for real-time insights. Our Accounts and Sales team report that the new Event Analytics feature is the most impactful in sales pitches to potential customers as it shows the value and impact of the Air Quality product with proven ROI.

Previously led design for the Core Platform team, delivering features that unify all products within a single cloud-based platform. These include designing the Alert System, User Management, Sites Manager, and Partner Tools. The cross-product Alert System reduced support tickets by 23% in first 60 days of release.

Product Designer  |  2 yrs 8 mos • Apr 2020 - Nov 2022
Verkada, San Mateo, California
Designed and delivered 0 to1 product features across responsive desktop and mobile web experiences for the flagship video security products– Cameras.

Supported four different Product and Engineering teams to implement cutting edge Computer Vision (AI) features and device configuration settings. Business for the product vertical grew over a 100% in the 2+ years, while customer base also doubled.
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UX Designer  |  1 yr 3 mos • Jan 2019 - Mar 2020
Momentum Design Lab, San Mateo, California
Derived UX strategy and product design based on competitive research, business
goals and user needs for a clean energy start-up. Led desktop and mobile app design
for an integrated crypto management platform. Delivered user personas, user
journeys, information architecture, wireframes, prototypes, UI and interaction
design. Designed data visualization tools for a Talent Analysis platform.
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Senior UX/ UI Designer  |  10 mos • Jun 2017 - Feb 2018
Robosoft Technologies, Design Labs Mumbai
Led strategy and design for an OTT entertainment mobile, tablet and TV app.
Project involved user profiling, feature listing and interface design. Designed a
mobile and tablet experiences for services to manage a large corporate campus. 
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Senior Designer  |  4 yrs • Apr 2013 - Mar 2017
Ajay Shah Design Studio, Mumbai 
asdswow.com
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Graphic Designer  |  2 yrs 1 mo • Feb2011 - Feb2013
Graphicrhyme, Mumbai
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Junior Graphic Designer  |  10 mo • 2010
Rubberband Products, Mumbai
rubberbandproducts.com

Education
Post-Graduate in Design for Visual Communication  |  2009 - 2010
University of the Arts, London - London College of Communication

Bachelor's in Applied Art – Typography  |  2004 - 2008
University of Mumbai - Rachana Sansad College of Applied Art and Craft

Professional Skills
App/Site Map
Block-frames for Concept Explorations
Competitive Research and Market Analysis
Iconography Design
Information Architecture
Interaction Design
Lo-fidelity and Hi-fidelity Wireframes
Prototypes and Mock-ups
Qualitative Research
Requirement Analysis and Feature Listing
UI Specifications and Style Guide
User-Centered Design
Usability and Heuristic Evaluation
User Persona and User Journey Mapping
Understanding of Material design + iOS Human Interface Guidelines
User Task-flows
Visual Design
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