Context
An entity that owns multiple individual IT companies needs a name and a visual identity that reflects its role as a parent organisation responsible for fueling growth and nurturing the companies under it.
Brand Story
The word ‘Intersect’ is synonymous with ‘union’ and ‘a set containing common elements from two or more groups’. Intersect is a parent organization that provides a common platform for all its entities to benefit from each other and grow. Its primary role is established as a facilitator for the intersection of resources, ideas, opportunities, talent, technologies, innovations and momentum for mutual profitability.
Naming, Brand Story, Graphic Language • 2017