Naming, Brand Story, Logo, Visual Identity
About the initiative
A start-up that caters to the needs of special children, by creating customized play-kits as tools for the development of their OT (occupational therapy) skills, needed a brand name and identity. Parents subscribe online to get a kit with 4-6 games developed and customized by a small team of OT professionals every month. The brand aimed to be instrumental in helping these children realize their potential and empower them with life skills for self care, all through the medium of play.
Concept Inspiration
Seeing the special in the children
Brand Name
Firefly
A firefly, often called the lightening bug, is symbolic of self illumination in darkness. Their biological feature makes them unique and special.
Brand Personality
- optimistic (vs sympathetic)
- friendly (vs authoritative)
- warm
- rewarding (children love their 'stars' on completion of tasks)
- sincere
Brand story
Firefly collaborates with parents of special children to create tools that tap into their inner power, nurture their potential, achieve desired outcomes and shine.
