Concept, Naming, Visual Identity, Space Graphics • 2016
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Project Brief
Propose a name, visual identity and space design for a chain of new format café that serves gourmet fast food and beverages. The first café was located at the hip commercial district of BKC in Mumbai.
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Customer Profile
Young working professionals looking for healthy food options with quick service in a contemporary modern space.
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Solution
We arrived at the name Booyah, an exclaimation term used to express the feeling of triumph and joy. The cafe is young, zesty and present-day.
